Sponsor the Pennsylvania Benjamins
Put your brand in front of fans, families, business leaders, and the greater Reading market through a true team partnership, not just a logo placement. Benjamins sponsorships are built for International Arena League visibility across game day, digital, community, and season-long promotional channels.
Why sponsor an IAL team instead of buying a basic ad
Arena football creates a close, high-energy environment where fans are much nearer to the action than they are in a traditional stadium setting. That matters for sponsors. Your signage, promotions, and activations are seen in a more personal, memorable way.
The Pennsylvania Benjamins are not just offering space. They are offering a season-long relationship tied to team identity, local pride, player visibility, game day excitement, and community connection in the Reading market.
For the right partner, this can mean far more than impressions. It can mean association with a growing professional sports brand that shows up online, in the arena, and in the community.
- Association with a recognizable team brand in the International Arena League
- More intimate fan engagement than many traditional sports placements
- Flexible sponsor integrations for local businesses, regional brands, and service providers
- Opportunities to connect game night exposure with digital and social follow-through
- Strong fit for hospitality, health, automotive, finance, retail, real estate, and local service categories
- Packages can be built around awareness, lead generation, employee engagement, or community goodwill
What a team sponsorship can include
One of the biggest ways to improve this page for true IAL team sponsorships is to move beyond generic phrases and show the kinds of assets that can actually be sold, bundled, and customized.
Concourse signage, dasher board style placements where available, scoreboard graphics, PA reads, branded timeout moments, halftime contests, hospitality sections, ticket bundles, and premium seat integrations.
Team website sponsor blocks, homepage placements, sponsored news posts, team social shoutouts, player-feature content, sponsor spotlight graphics, video mentions, and branded recap or preview posts.
Sponsor-supported youth events, appearances, charity tie-ins, player meet and greet opportunities, co-branded local campaigns, community nights, and cause-based promotions that help a sponsor feel integrated, not bolted on.
Current Team Sponsors
Sponsorship opportunities built for team growth
Another way to improve the page is to make the tiers feel more like sports properties and less like generic website packages. The examples below are written in a way that fits an IAL team sales conversation.
Title Partner
Best for a lead sponsor that wants top-tier visibility and a strong public association with the team.
- Top-level sponsor designation and premium brand presence
- Priority in-arena placements and major game night visibility
- Homepage and sponsor page featured placement
- Branded content opportunities across team channels
- Category protection where appropriate
- Hospitality and premium ticket inventory for select games
- Player and community activation opportunities
Official Partner
Best for sponsors seeking consistent seasonal visibility across arena, website, and social.
- In-arena signage and event night recognition opportunities
- Placement on sponsor and team digital properties
- Social media support and sponsor spotlights
- Use of team association language subject to approval
- Promotional table or activation opportunities at select games
- Flexible add-ons for ticketing and hospitality
Community Sponsor
Best for smaller businesses that want to support the team while reaching a local fan base in a meaningful way.
- Listing on the team sponsor page
- Community night or outreach visibility opportunities
- Entry-level digital support and partner recognition
- Affordable path into team sponsorship
- Option to scale into larger packages as the season grows
How sponsorships are built
The team learns your goals, audience, budget range, and what success should look like for your business.
A proposal is shaped around the most relevant assets, whether that means visibility, hospitality, player alignment, or community activation.
Logos, artwork, placements, sponsor messaging, and game night execution details are organized for launch.
Your partnership goes live across selected channels and can be refined over the course of the season for stronger performance.
Become a Pennsylvania Benjamins Sponsor
Join the Benjamins partner network and connect with fans in Reading and beyond through a live sports property built for visibility, energy, and community connection. Packages can be tailored to your goals, market, budget, and preferred level of exposure.
- Custom sponsor packages
- League and team visibility
- Game night and digital options
- Built for local and regional brands